Brand perception is essential for the brand to live because it is,
the feeling of customers about the personality of your brand and that may influence a customer to choose you over a competitor or sometimes to leave your brand.
Guess how valuable it is to improve that feeling of a customer? Those thoughts or feelings happen when a consumer is aware of the brand, and what follows when that consumer hears, sees, or interacts with the brand and its products. In the end, the customer is the one who feels what your brand really is according to their perception. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass.
Here are the two types of perceptions
- Positive brand perception- influences consumers to choose your business over a competitor.
- Negative brand perception – influences people to choose a competitor.
See this beautiful example –
Nike, Inc has been able to improve the brand perception with their ethical and responsible business practices. They reflect that their purpose is to unite the world through sport to create a healthy planet, active communities, and an equal playing field for all. Their social and community impact has won the hearts of people.
In this new era of marketing, you can try improving your brand perception through digital marketing.
Check these are 3 ways!
1. An Engaged Social Media Presence improves brand perception.
Social media presence is extremely important to build your brand because of two main reasons.
1st reason – It allows you to position yourself as a trusted source of information.
2nd reason – It helps to build closer relationships with your customers.
Most importantly, it is wise to take social media as an opportunity to humanize your brand. Try storytelling through social media and it may be a successful way to humanize your brand. Also by creating a Facebook, Twitter, or LinkedIn group, you can turn your customers into true fans and brand ambassadors.
2. Design a user-friendly and highly functional website.
Most of the small businesses don’t have a website. If you’re one of them, you should know that your website is your online identity and make sure not to limit your online presence. A website makes your brand findable on Google and makes it more credible.
Just Make sure it is,
- Easy to navigate
Pay attention to the overall feel it provides, including its colors, images, and messaging.
Create a comprehensive “About” page, as well as the “Our Missions and Goals” section, where you will tell a unique story about your brand and familiarise your visitors with your history.
3. Create online events to improve brand perception.
Hold online events such as,
- customer conferences
- massive Instagram giveaways
- live videos on Facebook
- charity events (fundraising)
And believe me, those are great ways to improve ‘the feeling’ about your brand. RIGHT Communication about the events that are held by your brand improves perception. So, spread the word about your brand and get yourself interested by the right audiences.
Improved brand perception increases Loyal returning customers.
Your customer’s perception is your brand’s reality.
Be aware !!! According to Yotpo Customers are likely to bring in new customers to your business since 60% of customers will refer friends and family to their favorite brands.
Negative brand perception influences people to choose a competitor and tell other potential customers why they didn’t choose you.