"Marketing Is No Longer About The
Stuff That You Make,But About The
Stories You Tell"
-Seth Godin-

Digital Marketing for a Restaurant

The Restaurant Industry. The restaurant industry is one of the most popular industries in the Sri Lankan Market or any other country on the planet. Even though there are many restaurants ranging from street-style restaurants to five-star restaurants, it is quite surprising that almost ¾…

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7 Minutes

The Story of Instagram: Burbn to Billions

If anyone asked me which app I used most, I would say Instagram without giving any second thought. How did such a startup, manage to grab the attention of more than 1 billion users with other prominent social media applications such as Facebook and Twitter…

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6 Minutes

The Importance of Storytelling in Business

I love stories. I mean who doesn’t? We’ve all enjoying storytelling time by our grandparents, parents or even friends when they have something great to share. These stories could be either fiction or nonfiction but always made us believe that they were true. Stories are…

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5 Minutes

#6. Starting Something: Website Design

Wonder.lk’s website is currently under construction. It’s been a while since our last article. So I decided to ask Lakshitha our UI/UX Engineer to share the key points he considers when creating a website design. ~Tony   Hey guys!! Lakshitha here. Tony wanted me to…

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Whatsapp for Sri Lankan Businesses

I use Whatsapp for more than 3 hours a day. How many do you? Whatsapp since its inception in 2009 has grown to become the most used mobile messenger application in the world. With over 1500 million active users per month, Whatsapp no doubt has…

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5 Minutes

#5. Starting Something: Tweaking our Logo

Wonder.lk is an Ecommerce venture which is still under construction which aims to sell fashion items. This is the 5th article of the “Starting Something” series which is of how wonder.lk takes off.   We already had a logo which was made a year ago,…

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6 Minutes

#4. Starting Something: Change of plans

Chapter 4 Thilina and I met with Manoth, Eshan(Our Digital Marketing Executive) and Kelum (our Chief Technical Officer), at the conference-room to discuss our plans on changing wonder.lk to sell products made by differently-abled people instead of selling T-shirts. After a few minutes of discussion…

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#3. Starting Something: The Survey

Chapter 3 After quite a few minutes of discussion, Manoth, Thilina, Eshan and I decided to carry out the survey at a popular spot in Colombo. Majestic City. We decided to carry out the survey by mouth and record information ourselves. Reaching Majestic City at…

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5 Minutes

Top E-mail Marketing Platforms for Sri Lankan Businesses

Email marketing is the oldest form of digital marketing starting 40 years ago from 1978 by Gary Thuerk who concluded the first Email marketing campaign which made $13 million in sales.  Many would say that Email Marketing is quite impossible today because of the birth…

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6Minutes