We are looking for a Senior Digital Marketer who can lead social media channels, develop and manage strategic campaigns, and drive brand visibility and growth through organic social, SEO, and digital advertising. If you have the ability to think strategically about brand growth, take ownership of digital marketing initiatives, and manage a company’s online presence across multiple platforms, this opportunity is for you.
General Qualifications:
- You have strong experience working with new technologies, digital platforms, and emerging digital trends.
- You thrive in a dynamic, fast-paced, high-energy environment and can confidently manage multiple priorities.
- You are detail-oriented, highly organized, and results-driven, with strong ownership of your work.
- You are passionate about creating measurable impact and driving meaningful results through your work.
- You are motivated, curious, and continuously eager to learn, adapt, and apply new strategies.
- You are a collaborative team player who can also take initiative, guide others, and contribute to the growth of the team.
Duties and Responsibilities
- Manage Facebook, Instagram, TikTok, and LinkedIn channels.
- Lead digital campaigns from strategy and planning through execution and optimization.
- Manage Facebook Business Manager, TikTok Ad Manager, and Google Ads campaigns — including setup, targeting, budgeting, and optimization.
- Conduct SEO research, optimize web and social content for search visibility, and track performance using analytics tools.
- Analyze marketing performance and make data-driven decisions to maximize ROI.
- Monitor competitor activities and identify new opportunities for digital growth.
- Stay updated on digital marketing trends, tools, and technologies.
- Prepare and present marketing proposals, campaign reports, and performance summaries.
- Handle customer relationships and ensure effective communication with clients and partners.
- Mentor junior team members and provide strategic guidance to the team.
Requirements
- Minimum 2–3 years of experience in digital marketing, social media management, or SEO, with experience working in a digital marketing agency.
- Proven experience managing paid ad campaigns across Facebook, Instagram, TikTok, LinkedIn, and Google Ads.
- Experience using Facebook Business Manager, TikTok Ad Manager, Google Ads, and SEO tools (Google Analytics, Search Console, etc.).
- Strong understanding of SEO best practices, keyword optimization, and content strategy.
- Ability to analyze data, measure performance, and generate insightful reports.
- Experience managing campaign budgets and defining target audiences.
- Excellent writing and creative communication skills.
- Ability to maintain strong customer relationships and manage client communications.
- Strong problem-solving and critical thinking skills.
- Highly organized and able to multitask in a fast-paced environment.
- Excellent communication skills in Sinhala and English.
- Ability to work both independently and collaboratively within a team.
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